Snapchat character limits and image sizes
This page lists every Snapchat text limit and upload size tracked by the tool, including the point where Snapchat truncates a post in the feed. Counts follow how Snapchat itself measures text, not raw string length.
Snapchat character limits
| Field | Limit | Visible in feed |
|---|---|---|
| Caption | 80 | — |
“Visible in feed” is roughly where the platform collapses the rest behind a “more” link. It is the practical limit for anything you need read.
Snapchat image and video sizes
| Placement | Dimensions | Ratio | Type |
|---|---|---|---|
| Snap ad | 1,080 × 1,920 | 9:16 | Video |
Safe zones
Snapchat lays its own interface over vertical video — profile details at the top, captions and buttons at the bottom. Keep text and logos inside the safe area shown in the tool.
- Snap ad (1080 × 1920) Platform UI covers roughly the top 12% and bottom 25% — keep captions and logos inside the dashed box.
Limits for other networks
Limits are checked against public platform documentation and change occasionally — verify anything business-critical. Limits last reviewed .